Being in the world of social media for longer than I care to mention, I have been privy to a disbelief factor involved in professional social media management from clients, friends, family… strangers on the street… maybe even my cat.
In our adult way, anything a kid or teenager can do reduces its value (unless it is taking out the trash without being asked, of course), and with everyone on the planet always online (I’ll verify that statistic in the future), “doing social media” has been reduced in value to the experience of grubby toddler fingers on a hand-me-down tablet.
However, with as “easy” as social media management may seem, businesses and organizations often ignore this valuable marketing, education and customer service tool. Interns, college students and family friends are “hired” in order for a company’s brand to be promoted through Twitter, Facebook or on Instagram. Worse yet, companies either ignore the need for social media entirely OR, go through the process of setting up accounts and leave them unattended – losing opportunities to convert leads, assist customers and just generally have a great online image.
The reality is that the cost of social media management far under weighs the plight of no social media management… or bad social media management.
The cost of social media management can be seen in the “package price” of a company that provides such services, or in the salary of the person devoted to managing social media accounts. But, with these numbers, what does that mean a company SHOULD be getting for those costs?
- Social media strategy planning, implementation and reporting.
- Creation, management and/or enhancement of social media profiles, business pages, etc.
- Website integration with social media outlets and services.
- Content curation (discovery) and “expertise” in the company’s brand/industry.
- Original content creation and management (written, video, graphics).
- Campaign or promotion management within overall social media strategy.
- 24/7 monitoring of social media outlets (reputation management, customer service, etc.).
- Interaction with others through social media outlets.
- Creating & enhancing social media relationships (finding fans and followers, “likes” and “favorites” on the networks).
- Trust that the social media manager is acting in your businesses’ best interest at all times.
My advice is this: take a moment to evaluate the basics of marketing in general (you have to spend money to make money). Social media marketing requires an investment in your time (and, your time IS money). By letting go and letting others provide your business with a voice and a presence online, the cost of social media management becomes less of a concern, while its value becomes priceless.
Ready to ROCK your social media? Let MojoWriting be YOUR voice on the web! Contact Us Today for more info!