Surely you know that your website needs to have an updated look and that each and every color, image and even the structure of the website adds to the visual appeal of your company, organization or product… right? Have you ever considered the impact of your Social Media image?
While social media is based on text and other ways to communicate your thoughts in some sort of visual media, each social networking site you encounter wants you to put a face to your text. Your social networking profile is not only an extension of your “voice,” but it is also a way to add legitimacy to the fact that you are, indeed, human. The problem with this is that no matter what, other humans are going to judge you based on your appearance. Its just what we do.
The good news is that social media profiles are not necessarily about YOUR appearance. In fact, in all likelihood, your appearance is less of a factor than the overall image of your social media presence, especially when it comes to the “connection factor” of Tweets, Instagrams or a +1 on Google. Getting past the fear of social networking is much like the fear of the first day of school or work. Too many businesses are neglecting their social media presence on unfamiliar networks (“I just don’t get Twitter”) and possibly losing valuable time for engagement, branding and new customers or clients.
So, while you probably want to have a great profile photo for your LinkedIn and Twitter, Facebook means your “look” is within the cover photo and any graphics you add to your timeline there. Each network has its own guidelines to make YOU look great visually, which can quickly lead to an overall look and voice branding of your business, organization, company or product.