I spent a lot of time on Twitter this past “ForeverWinter,” waiting for Wayde, spewing random song lyrics and witticisms and building this list of Loudoun businesses and people. In the Twitter sense, I’ve “met” Loudoun moms, artists, musicians, business owners, some Podcasters and more. In a sense, I feel that the ForeverWinter has given me a window into different networks, whether online and offline, that are buzzing with LoCo goodness. While I cannot really name any favorites (but, you know who you are!), I see more and more #LoCo tweets that aren’t just about school closings, road delays or the great Fairfax vs. Loudoun rumbles that occur. I learn more and more about Loudoun each day… on Twitter… thus, I proclaim:
Social Media in LoCo is BOOMING! And, really, its about time. We’re the center of the Internet Universe, and all.
Maybe we all feel the push for a broader online presence for businesses while connecting with those in our back yards. It could be branding, marketing, advertising, customer service or public relations campaigns. Maybe SIRI made us do it… or, we all just really needed to connect while snowed in.
We are seeing selfies from local business events, announcements about the latest restaurants, (gasp!) happy hour specials and more posts and Tweets about food than is probably healthy, considering Loudoun is the healthiest county in Virginia. Small businesses are using social media to post photos of products, happy customers, and just engage with the community. I even saw a store take advantage of the bad weather and have an online “Flash Sale” for Twitter followers. Genius!
Loudoun non-profits are using social media as a call to action for fundraising, activism and to build powerful partnerships with businesses.
Local people are finding each other, offering help, commiserating, kvetching and I’m pretty sure there was a chorus of parents threatening to call Wayde and insist our children stay at school for one night, due to the roads and weather.
As happy as I am that the snow is gone (fingers crossed, its only April!), I think that many of us used our time and social media wisely, in order to keep business as usual… as much as possible. While I may still be prone to tweeting song lyrics ridiculously (because, really, Twitter should be a sing-a-long!), I am grateful for all of my Twitter followers who put up with my “One Hit Wonders” day, and, probably the other days of nonsense, as well. If y’all realized just how many “voices” are in my head on any given day, the music breaks make much more sense.
Social Media in Loudoun County is quickly gaining ground, and perhaps it is time for your business to join in the fun. Learn to Tweet, Instagram your world, Vine a sale or just update your LinkedIn profile. Even when the weather is bad or there is a Government Shutdown, your business can still boom… social media style.