This probably isn’t what you thought it was.
Instead, it’s a teaching moment for those who feel that social media means you can say and do what you want, without any pushback.
We get it. Our own social media accounts probably could use some… polish, too. But there is a difference in having an edgy persona online and outright insulting a customer.
Why bad social media happens to good people:
- Your employee doesn’t understand your industry, business or target audience.
- The Tweeter has no grip on reality. Heh.
- Your assistant doesn’t necessarily understand “best practices” on the Internet.
- Interns have little investment in your business, often speak with a different generational voice, may not be tech-savvy or have necessary communication skills.
- Social media posters in other areas may have different dialects, vocabularies or other language irregularities with your audience (“y’all” vs. “you guys,” for example).
- Your Pinterest pinner has been trolled all night and needs time off.
- You understand that you need a social media presence, but you have no idea how to effectively manage it or develop a strategy yourself.
We’ve watched Facebook posts and Tweets roll by that insulted customers. We’ve seen employers trash employees. There have been threats on all sides of the social media screens, and at the end of the day, it is your business that suffers.
How do you maintain your social media presence while keeping your cool? What is the secret to harnessing hashtags and sailing the seas of social?
The right person will research your industry, your local and other competition and understand the personality of your brand before rolling out a month of LinkedIn updates. The right person will treat your business like a professional social media manager.
If that’s not your person, take away his (or her) social media, or make sure your business has a social media use policy that all employees, contractors, and representatives of your business can understand and implement.